Must-read Interview of Marissa Mayer
Over at SearchEngineLand, Gord Hotchkiss launches his new column “Just Behave” with what I would characterize as one of the most informative Google interviews I’ve ever read. It’s a shame it was posted...
View ArticleHow Users Print Pages On The Web
I remember about a year ago I was desperately searching for data on how people printed pages on the web. The reason I was curious, is because I noticed flash ads would often mess up pages printed...
View ArticlePlease Stop Quoting Alexa Data
Far too often I hear people quoting Alexa data. Even last week, at the 2007 Omniture Summit I witnessed Tim O’Reilly using Alexa charts to prove Web 2.0 success in front of 1,000 smart web analytics...
View ArticleWeb Analytics Provider Data Tested
I love it when someone takes the time to research and answer a question that many people have. In this case, Stone Temple decided to put several web analytics providers to the test by installing...
View ArticleThe Beauty of Seasonality in Data
In terms of dealing with data, many companies struggle with seasonal fluctuations. Some of the most common seasonal fluctuations I’ve seen are due to: Holidays - like Christmas, Thanksgiving, Labor...
View ArticleDetailed Google Search Referrer Data
Found some interesting nuggets when I decided to narrow in on Google referrer data (as reported by Omniture) from one particular high volume keyword. The word was “lasagna” and when I dug into the...
View ArticleOmniture Buying Visual Sciences for $394 Million
Say it ain’t so. Omniture (Nasdaq: OMTR) is buying Visual Sciences (Nasdaq: VSCN) for a reported $394 million. The combination of the two best-of-breed analytic providers can’t be a good thing for...
View ArticlePossible Reduction In Spam
The NY Times reports that the largest spam gang on the Internet is being shut down, starting with their assets being frozen. Some key numbers shared in the article: This group makes $400,000 a month...
View ArticleLong Tail of Search
Finally some solid evidence showing how long the long tail of search really is! Having worked for some big high-traffic sites, I was always discouraged with the underestimation of the true length of...
View ArticleDays in the Month Bias for Web Analytics
One variable often overlooked that causes fluctuation in Month over Month analysis in Web Analytics data (and I suppose other sets of data) is days in the month. February is a prime example where you...
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